The Heart Behind
Summie Jewelry
Summie Jewelry was built from love, family, creativity, and a deep appreciation for meaningful pieces you can wear every day.
Hey everyone — I’m Avyss.
I’m Avyss Naegele, founder and Managing Member of Summie Jewelry LLC, doing business as Summie Permanent Jewelry Naples FL. I’m a mom, a wife, a puppy momma, an entrepreneur, and a very happy human being. My family is everything to me.
For nearly two decades, Florida has been my place in the sun. Even though I was born and raised in Massachusetts, I completely fell in love with the palm trees, soft sandy beaches, and of course the good old Florida sunshine. At this point, I fully consider myself a Floridian — anything below 75 and I’m shivering.
I’ve always believed in energy, manifestation, and creating a life that feels beautiful and aligned. I’ve also always loved dainty gold jewelry and had a strong creative side. Mixing those things together, with an aesthetic that felt like me, became the beginning of Summie.
Summie started with the people I love most.
My amazingly supportive husband, Marcio Naegele, is originally from Brazil and moved to the U.S. about 20 years ago. Marcio serves as our Director of Operations and oversees our brand communications and digital presence. We met and fell in love here in Naples, spending so much of our beginning together by the ocean — 8th Avenue South to be exact.
He’s always coming up with thoughtful ideas to keep the customer in absolute first place and to keep the brand feeling fresh. Summie has always been something we’ve built together, and that’s a huge part of what makes it so personal.
I named the business after my beautiful daughter Summer, my little Summie. She’s an endless source of joy and inspiration, just like her younger brother Brody. This brand is my love letter to them — proof that you really can create something beautiful and meaningful from the life you’re building.
What Summie is all about
The idea behind our permanent jewelry is simple: create custom, clasp-less pieces that fit perfectly and reflect your everyday vibe. We take high-quality chains and charms and transform them into jewelry you can wear all the time — whether that’s a bracelet, necklace, anklet, ring, or hand chain. Every piece is made to feel personal, effortless, and uniquely yours.
Made to last. Made with intention.
Summie Jewelry LLC was established on April 10, 2023, and over a short period of time we’ve grown from a local startup into a trusted name for permanent jewelry in Southwest Florida.
We believe in absolute transparency when it comes to the materials we weld. Our chains and connectors are sourced from reputable manufacturers and offered in 14k Solid Gold, 14k Gold-Filled, and .925 Sterling Silver. That means your piece is designed to be hypoallergenic, tarnish-resistant, and made for real everyday wear.
While we love meeting our community at pop-ups and private parties, we’re proud to serve our customers from our storefront in the heart of Mercato in North Naples. And if you’re planning something special, we can also bring our setup to your house or office and create custom jewelry for you and your guests on the spot.
A boutique experience with a personal feel.
Whether you’re coming in for your first bracelet, building your stack, celebrating something meaningful, or booking us for an event, we want the experience to feel warm, easy, and memorable.
At Summie, we’re all about creating dainty, meaningful, lasting reminders of the things you cherish most. We can’t wait to meet you, hear your story, and help you curate pieces that feel like you.
Avyss
Sun 12:00pm to 6:00pm
Business + legal information
Summie Jewelry LLC operates under a certified Collier County Certificate of Occupancy for the retail sale of jewelry, and is a fully licensed and insured established business.
Summie Jewelry LLC articles of organization were filed April 10, 2023 — File # L23000178250.
Doing Business As: Summie Permanent Jewelry Naples FL — DBA Registration #G23000133800 filed on October 31, 2023.
Collier County Certificate of Occupancy Permit #PRCU20250834164.
Summie Jewelry LLC
DBA Summie Permanent Jewelry Naples FL
9123 Strada Pl, Unit 7120
Naples, FL 34108
Phone: (239) 205-7629
Email: connect@summiejewelry.com
Principal Office: 9657 Oxford St, Naples, FL 34109
Owner / Managing Member: Avyss Naegele
Appointments and walk-ins welcome. Serving Naples, Bonita Springs, Estero, Fort Myers, Cape Coral, Marco Island, and Southwest Florida.
Disclaimer: Summie Jewelry LLC DBA Summie Permanent Jewelry Naples FL services involve a precision welding process. Please review your disclaimer, safety, metal allergy, and MRI-related policies alongside this page.