ABOUT US
Hey everyone! I'm Avyss Naegele, the founder and Managing Member of Summie Jewelry LLC - doing business as Summie Permanent Jewelry Naples FL. I am a mom, a wife, a puppy momma, an entrepreneur, and a very happy human being. My family is everything to me.
For nearly two decades, Florida has been my place in the sun. Even though I was born and raised in Massachusetts, I've fallen in love with the palm trees, soft sandy beaches, of course the good ole Florida sunshine. I totally consider myself a full on Floridian, any temp below 75 and I'm shivering.
My amazingly supportive husband, Marcio Naegele, is originally from Brazil and moved to the U.S. about 20 years ago. Marcio serves as our Director of Operations and oversees all our brand communications and digital presence. We met and fell in love here in Naples, spending much of our beginning time together by the ocean—8th Avenue South to be exact.
Marcio is a digital marketing expert and is always coming up with new ideas to put the customer in absolute first place and keep things fresh.
We met and fell in love here in Naples spending much of our beginning time together by the ocean, 8th Avenue South to be exact.
I truly believe in energy and manifestation. I've always had a love of dainty gold jewelry and side of me that loves to create. Mix those two with an aesthetically pleasing vibe, and meet Summie Permanent Jewelry. This brand has organically fallen into place and the energy from it is SO GOOD.
So, what's Summie Permanent Jewelry all about? Established on April 10, 2023, Summie Jewelry LLC was born from a passion for creating lasting memories through high-quality jewelry. Over the past few years, we have grown from a local startup into a trusted name in the jewelry industry in Southwest Florida.
I named the business after my beautiful daughter Summer, my little Summie. She's an endless source of joy and inspiration, just like her younger brother Brody. Summie Permanent Jewelry is my love letter to them—showing them that you can create something beautiful and meaningful.
The idea behind our permanent jewelry is simple. It's about creating custom, clasp-less pieces that fit you perfectly and reflect your everyday vibe.
We take quality chains and charms and transform them into a piece of jewelry that you can wear all the time, whether it's a bracelet, a necklace, an anklet, or a ring. We ensure each piece is unique and matches your lifestyle.
We believe in absolute transparency when it comes to the materials we weld. All our chains and connectors are sourced from reputable manufacturers and are available in 14k Solid Gold, 14k Gold-Filled, and .925 Sterling Silver. This ensures your permanent piece is hypoallergenic, tarnish-resistant, and built to last.
Come visit our storefront!
While we love meeting our community at pop-up events and private parties, we are proud to serve our customers from inside our flagship permanent jewelry store located at 9123 Strada Pl, Unit 7120, Naples, FL 34108, in the heart of the Mercato, North Naples.
If you like the sound of a unique party service, we even bring our setup to your house or office and create custom jewelry for you and your guests on the spot! It's always a hit at bridal showers, baby showers, birthday parties, and other fun gatherings.
So that's a bit about us. At Summie Permanent Jewelry, we're all about creating dainty, meaningful, and permanent reminders of the things you cherish most. But don't take my word for it - check out what our happy clients have to say.
Look forward to meeting you soon and helping you curate your own permanent jewelry pieces!
See ya soon,
Avyss
Summie Jewelry LLC operates under a certified Collier County Certificate of Occupancy (Permit #PRCU20250834164) specifically for the retail sale of jewelry, so you can trust you are visiting a fully licensed and insured established business.
Summie Jewelry LLC articles of organization were filed April 10, 2023 - File # L23000178250. Doing Business As: Summie Permanent Jewelry Naples FL - DBA Registration #G23000133800 filed on October 31, 2023.

